What We Do

Complete Project Management

You’re busy.  Multiple projects, multiple deadlines.  More expectations, fewer resources.

HF Direct’s full-service model offers you some breathing room – we can manage every facet of your project from inception to follow-up analysis.  With our complete project management capabilities, there’s no need for you to farm out pieces of your project among various agencies and juggle meetings and timelines with each one.  Whew!

HF Direct serves as a powerful extension of your own team, a single source of everything your project requires.

We develop marketing strategies and action plans based on your goals, design dynamic creative, and provide full production and execution oversight. Then we analyze the data from incoming campaigns and use what we learn to make recommendations on how you can enhance future results.

In short, we deliver turn-key solutions, so you can turn your attention to growing your business.

Multi Channel Marketing

At HF Direct, we fish where the fish are. Today’s consumer is constantly on the move.  They text and tweet.  They Facebook and Google.  They email and snail mail.

Using a multi-channel marketing approach, HF Direct takes your message to your prospects and customers wherever they are engaged today.  We’re “channel agnostic” – our mission is to deliver the results you’re looking for, and to do that we’ll use whatever channel(s) will be most effective and efficient.

We integrate the digital world with the traditional mailbox, coordinating marketing messages across channels to maximize the overall reach and impact for your campaign.  And we can pull it all together through marketing analytics and reporting expertise so you have a clear picture of your results.

Want recommendations on what to do next, how to optimize your campaign?  We’ve got you covered there, too – we can tap into many years of hands-on experience with multi-channel marketing projects to recommend proven strategies for moving forward.

Where is your target audience – where are your “fishin’ holes”?  We can help you find the perfect spots with: direct mail, email, mobile, print, display/PPC, SEM, point-of-purchase and social media.

Audience Targeting

We identify the most precise target audience possible in order to ensure that your messages are delivered to consumers who are primed to act.

Using your goals as a guide, we analyze your existing customer and prospect databases, or we can build a target profile using advanced modeling techniques to isolate key response indicators like demographics, psychographics, purchase history, etc.  The ultimate result is you end up with a spotlight on your target audience.

We also provide accurate follow-up tracking which can be used to provide strategic direction for future programs.  HF Direct maintains a complete demographic mapping system in-house.  Our system includes boundary files for the entire United States down to the block group, as well as street-level files that are updated regularly.

Data Analysis

We’re data junkies at HF Direct – we’re hard-wired to measure response and ROI, to analyze your results.

We use what we learn to optimize and enhance your future programs.  This data-driven approach helps guide our strategic thinking and our tactical decision making, so you can be confident that our recommended plans and actions are always grounded in “the numbers.”

Our passion for data is supported by an advanced IT environment.  Our systems and processes incorporate the latest best practices regarding data security, hygiene and production throughput. Over the years, we’ve partnered with numerous clients in the banking sector, so we’re used to handling sensitive financial data – yes, we have completed many 80-page IT security/policy/procedure reviews to conform to required guidelines.  Bring it on!

Creative Services

With many hundreds of client projects and diverse ad formats under its belt, the HF Direct Creative team knows how to produce marketing pieces that really work.

Our designers and copywriters bring a mountain of experience and savvy to each project, so they’re able to create impactful executions with minimal client direction (in other words, you get to focus on your business priorities rather than having to mark up the Nth version of your ad).

Strategic Planning

HF Direct initiates each project with a thorough review of our clients’ strategic goals and tactical assets.

During this discovery phase we:

  • Ask questions, listening to our clients’ feedback, goals, and challenges
  • Evaluate past programs
  • Review previous executions and related metrics
  • Study existing client data as it relates to the objectives

We gather pertinent information on market sectors, the competition, budget requirements and client resources. Then, we put our deep experience to work developing recommendations and action plans that are aligned with your goals.