RBC Centura – Fall Home Equity Line of Credit Mailing

HF Direct designed and mailed a 4-color self-mailer to both existing customers and prospects highlighting a Home Equity Line of Credit (HELOC) offer. The autumn theme assisted in highlighting timely uses for a HELOC, such as helping with back-to-school expenses, making home improvements, and debt consolidation before the holiday season. Each piece let the recipient know s/he was pre-qualified for the offer and also highlighted a limited-time promotional rate to encourage more immediate applications for the product. The campaign was so successful that RBC Centura rolled it out seasonally (Spring and Fall) for several years.