GE Motor Club – Mothers Against Drunk Driving (MADD)

HF Direct assisted in creating a GE Motor Club direct mail campaign for a broad market mailing. Focusing on GE Motor Club’s MADD sponsorship, the pieces both highlighted the value proposition of safety, reliability, peace of mind, and affordability of becoming a GE Motor Club member, while calling to attention GE Motor Club’s sponsorship and support of MADD’s community outreach efforts.