research

For every project, our Research team generates the most precise target market possible in order to ensure that our clients’ programs are delivered to prospects who are primed to act.

Starting with our clients’ existing customer and prospect databases, our Research team utilizes strategic and tactical planning coupled with the latest modeling techniques to target a very specific audience.

We also provide accurate follow-up tracking by measuring program results in order to provide strategic direction for future programs.

HF Direct maintains a complete demographic mapping system in-house. Our system includes boundary files for the entire United States down to the block group, as well as street-level files that are updated annually.