eMarketing

HF Direct's skilled eMarketing team is adept at using a variety of available technologies. As a result, we offer our clients a range of eMarketing solutions.

eMarketing offers many advantages:

• Economical
• Easily adjusted or terminated at any time to maximize the marketing effort by responding quickly to changes in strategy
• Reduced response time
• Self-propagating - recipients often distribute email messages or forward URL links to friends, family, peers, coworkers, etc.
• Large-scale mailings may be produced faster

A flexible addition to your marketing program

Email programs provide flexibility and versatility. On their own, they provide an efficient and economical vehicle capable of reaching a large audience quickly. They can also play a remarkably effective role in a more complex campaign, integrating direct mail, point-of-purchase collateral, and print ads with email reinforcement and/or follow-up. In addition to email initiatives, HF Direct provides clients with eMarketing programs that include:

• Online sweepstakes and drawings
• Website design
• eCommerce site development

We can track undeliverable emails, bounce-backs, replies, etc., allowing us to maintain the database for future mailings.