For every project, HF Direct's Research team generates the most precise target market possible in order to ensure that our clients’ programs are delivered to prospects who are primed to act.  Starting with our clients’ existing customer and prospect databases, our Research team utilizes strategic and tactical planning coupled with the latest modeling techniques to target a very specific audience.  The modeling techniques we use include Predictive Modeling, Regression Modeling, CHAID Analysis, Customer Cluster Analysis, and Neural Network Modeling.  We also provide accurate follow-up tracking by measuring program results in order to provide strategic direction for future programs.

HF Direct maintains a complete demographic mapping system in-house.  Our system includes boundary files for the entire United States down to the block group, as well as street-level files that are updated annually.  Our system includes all data for the 1990 Census, as well as projections through 2003.  Merging client files with our files allows us to produce even more detailed analyses of targeted markets.