HF Direct's full service Creative team encompasses both Graphic Design and Copywriting.  From the outset of each project our artists and copywriters work together blending words, aesthetics, and design elements to produce a persuasive total package that meets our clients' marketing objectives, while generating response and revenue.

Our Creative team begins by developing a thumbnail sketch of the overall package and direction based on the Creative Workplan.  The Marketing team then meets to review the proposed creative based on the client’s objectives.  Once the Creative Workplan is approved, the Creative team fully develops rough copy and artwork samples, reviews them for consistency, and submits them for client approval.  When the client has approved the creative direction – including tentative copy and selected design samples – and made any necessary revisions, the copy will be typeset.  Final approval of all creative will be in writing by both the client and HF Direct on formal sign-off documentation.  Once completed, the project will be moved forward to our Program Management team.