Driving results up a notch (…or ten!)

Client: Webster Bank
Challenge: Increase effectiveness of deposit acquisition efforts
Solution: Improve targeting on key prospect universe through advanced segmentation tactics as well as sophisticated response models incorporating more than 300 consumer attributes.
Results: Initial segmentation tactics drove a 40% response lift.  Subsequent response model boosted response by another 30%.
Additional models were developed to optimize profitability of prospects.

Client: ColorTyme
Challenge: Acquire new customers for local ColorTyme rent-to-own franchisees
Solution: Target the highly responsive new movers audience within local markets.  Utilize streamlined list sourcing tactic to reach prospects weeks before competitive offers.  Engage new movers with “welcome to the neighborhood” message and attractive “housewarming” offer.
Results: 742% ROI

Client: BB&T
Challenge: Increase household cross-sell and retention
Solution: Enhance profitability and deepen customer relationships through multi-phase cross-sell initiative.   Analyze customer file to target most relevant products and services based on “next most likely product” models.
Results: 450% ROI
Millions of dollars in new deposits and loans were generated with each mailing.  This program resulted in a substantial increase in cross-sell ratios and profitability.  Account response rate more than 11%.

Client: Gulf States Horticultural Expo
Challenge: Maximize attendance for annual trade show event
Solution: Recommend and implement event’s first-ever integrated marketing campaign strategy.   Develop cohesive messaging/creative elements for multi-channel marketing drive, event signage and collateral.
Results: 80% increase in business attendance

Client: JPMorganChase
Challenge: Generate leads for a highly specialized B2B segment
Solution: Create attention-grabbing sales package along with an enticing teaser gift to drive face-to-face consultations with JPMorganChase reps.
Results: 24% response rate

Client: Express Oil
Challenge: Boost customer retention and purchase frequency
Solution: Analyze customer file to identify actionable behavior data, such as date and type of most recent purchase.  Implement integrated mail/email contact stream triggered by data.  Develop creative that builds brand affinity through friendly look/tone and useful offers.
Results: 10-13% response rate
Additional point-of-purchase up-sells and cross-sells led to incremental revenue and profitability.

Client: First Tennessee Bank
Challenge: Cross-sell First Tennessee small business products and services to current customers
Solution: Implement comprehensive multi-product cross-sell program promoting Checking, Line of Credit, Merchant Card Processing, and Wealth Management.
Results: 625% ROI
Response rate over 4%.  Cross-sell ratios and profitability increased substantially.

Client: Alabama Power – a Southern Company
Challenge: Sell surge protection to current customers
Solution: Analyze customer database to develop a model of customers most likely to purchase.  Create benefit-driven message to cross-sell surge protection.
Results: 280% ROI

Client: Airborne Express
Challenge: Cross-sell current customers to new prepaid overnight service
Solution: Analyze customer base to identify segments actively using standard shipping services in order to introduce a new prepaid, overnight shipping product.  Communicate how new product’s benefits — speed, convenience — would complement (not replace) standard services.
Results: 633% ROI
Airborne enjoyed the bottom-line impact of this incremental revenue stream.